Strategic Land

Expert legal advice for your strategic land and development plans

Expert legal advice for your strategic land and development plans

Land and development solicitors - Your real estate experts

‘Strategic land’ usually refers to land that has future development potential. It is invariably land that has not been allocated by the local planning authority for future development, but which has the potential for such development.

We act for a range of clients in relation to strategic land matters including housebuilders, landowners and promoters and we have considerable experience in dealing with a wide variety of structures designed to bring forward the future development of strategic land.

Strategic land deals can take a number of forms. We can assist with:

  • Conditional Sale Agreements and Contracts
  • Option Agreements
  • Promotion Agreements
  • Joint Venture Agreements
  • Landowner Agreements
  • Collaboration and consortium Agreements
  • Land assembly

We have a wealth of experience in dealing with all forms of strategic land deal structures and our experience of acting for a wide range of clients means we can understand the other party’s key drivers in a given transaction and can provide pragmatic and commercial advice to facilitate the completion of a given deal.

Undertaking complex transactions for housebuilders and landowners

Your local employment solicitor since 1882

Recent highlights

  • Acting for a housebuilder in relation to an Option Agreement to secure a key site on the outskirts of Bristol for 70 plus homes;

  • Collaboration Agreement and a series of Option Agreements for Redcliffe Homes for a 1000 unit site in South Chippenham

  • Acting for a number of landowners in a complex land assembly and series of Promotion and Option Agreements for a high value site in Bath

  • Acting for a landowner client on a complex Promotion Agreement and Overage variation for a site near Frome;

  • Acting for a housebuilder client in relation to a joint venture agreement for the development of a large site in South Gloucestershire

Your strategic land questions answered

Conditional contracts are usually used by developers as a means of securing an interest in land which has development potential but without being under an obligation to buy the land unless the conditionality (usually a planning condition) is satisfied;

Options are similar to conditional contracts except that they do not oblige the developer to purchase the land in the event that a planning permission is granted.

A promotion agreement is usually between a landowner and a developer but sometimes it is between a landowner and a planning promoter. The developer/promoter will usually be obliged to promote the land for development and to obtain planning permission to allow for the relevant development. If planning permission is achieved, the land is sold on the open market and the proceeds split according to the agreement.

Our clients rate us excellent

Sue Greenman

Everything was completed professionally and within my tight time scales. I would like to say thank you and would definitely go back to Goughs should I need help in the future.

Ali McBrine

Thank you Alice Blackmore for your fantastic professional support, with care, compassion and kindness, of our need for explanation and understanding of the system and language in a lot of correspondence. Thank you too for being always being honest and empathic of our feelings.

Andrew Alvis

Another well-managed transaction handled promptly and professionally by Nadine Cook and her team. We have used Goughs before, will use again and would not hesitate to recommend their services to anybody.

Phil Carter

Goughs Solicitors provide a friendly, professional and extremely reassuring service. The whole team, especially Georgina Catlin, are empathetic and provide sound advice when required, you definitely feel you are in safe hands.

Your land & development team

Laura Vickers

Plot Sales & Development Conveyancer

Laura is part of the Housebuilding and Land Development Sector, specialising in the sale of new build plots on behalf of our housebuilder clients on their development sites.

Elli Crosby


After joining the firm in 2017 Elli qualified as a solicitor in January 2021. Elli deals with all aspects of housebuilding, in particular acting for both housebuilders and landowners in relation to the purchase and disposal of land for residential development.  

Aimee Glover

Senior Associate

Aimee has been working in development land since 2011 and has acted for a number of national housebuilders. She joined the team in late 2020 and manages our Planning matters whilst also dealing with both strategic land and land acquisition.

Sophie Crawford

Associate Solicitor

Sophie joined the team in December 2020 and works closely with Aimee on strategic land projects as well as dealing with all aspects of development land work.

Your real estate legal experts


We draw from a wide range of disciplines to support you in keeping your business moving forward.


Goughs have been providing legal services to businesses across the south west since 1882.


We deal with a wide variety of real estate clients so have the expertise to ensure all your needs are dealt with by one team.

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